Image courtesy of AutoBlog.
Though it was never confirmed by Jeep themselves, brand enthusiasts assumed the upcoming Wrangler based pickup would carry the Scrambler badge. We have been exclusively referring to it as the Scrambler since last year and now we hear from Automotive News (AN) that the pickup could carry a different nameplate.
Of course and we don’t expect for Jeep to just pick a name without having it thoroughly vetted and green lit by a panel, but with rumors circulating around various automotive publications for so long, we took the future Scrambler name as fact. Perhaps that was presumptuous of us and them.
Speaking with AN at North American International Auto Show, FCA US CEO Sergio Marchionne said; "I don't know the name of the pickup truck. That thing usually goes through this mysterious divining process, which has not started; that weird voodoo chanting and that stuff has not started.”
When questioned if the Scrambler nameplate will be making a comeback, Marchionne provided an unclear answer. "We need to go through this [process], and then eventually we come up with the right level of wisdom and can pick a name, but we're not there, “he said. “We've done these things before, so there's a history of the truck, but I don't think we should go back and reuse it. But we'll see."
We may have to wait for the Wrangler based pickup’s reveal for a definitive name. In the meantime, Marchionne let loose a few other tidbits during his interview. He said the truck will be expensive and maybe sized similarly to the Chevrolet Colorado and Ford Ranger. Once it goes on sale, FCA is expecting to see less than 100,000 moved per year.
Let us know below what name you think the Wrangler pickup will carry.