Today, buyers associate the Jeep brand with Wranglers and small off-road vehicles, but that was not always the case. From 1947 to 1992, Jeep sold trucks and while they may not be as well known as the Ford F-150, a few of them were memorable. CheatSheet
took a look at five iconic models the new pickup will have to live up to.
That’s actually what it was called back then. Simply named the Jeep truck, it was unlike anything else on the market after World War II ended and Willys-Overland rode on the post war hit that was the Jeep. The utilitarian truck remained mostly unchanged from 1947 to 1965 and there probably wasn’t a need to drastically update the model.
Willys-Overland sold the Jeep brand to Kaiser Motors in 1952 and the brand’s product lineup was updated under the new management. One product of this change was the Forward-Control (FC) truck that was based on the CJ-5 platform. The cab-over truck’s production cycle may have been short lived (1957 to 1966), but it managed to amass a cult following in the Jeep community. To pay homage to the old truck, Jeep showcased the Mighty FC Concept at the Easter Jeep Safari in Moab, Utah.
Introduced in 1962, the J-series replaced the old Jeep Turk and was known in the Jeep community by a number of names; the Gladiator, J-200, J-2000, Honcho, J-10, J-20, etc. This was before Chrysler purchased the parent company and ended the J-series production in 1988.
Jeep CJ-8 Scrambler
Commonly known as The Scrambler, Jeep’s CJ-8 was one of the more well-known models and it was Ronald Reagan’s off-duty ride of choice. Unfortunately, the Scrambler’s production life was short lived (1981-’86) as Jeep sold less than 30,000 CJ-8s. These days, the scrambler is a much sought after model in the Jeep community because of its rarity and utility. The proof in its popularity lies in the naming of the new Jeep Pickup.
The last pickup truck Jeep made was the Cherokee SUV based Comanche. Appearing on the market in 1985, the Comanche was set up for failure as AMC couldn’t compete with larger companies and was later purchased by Chrysler. Under the new management, Jeep was starting to change into a SUV company and the Comanche was discontinued in 1992.
Jeep’s new 2018 Wrangler Pickup has some big shoes to fill, let us hope the newest addition to the brand’s lineup is just as rugged as its predecessors.